Global Competitive Advantage is THE business headline today, and it’s on the mind of every CEO. The question is how to achieve it and sustain it once you’ve attained it. As a refresher, just what is competitive advantage? Here’s how Gordon Walker, Professor of Strategy at SMU defines it: “To achieve the goal of competitive advantage, a firm must offer value to customers at a cost that produces economic performance superior to rivals. The firm must then defend this position from the competition.” If that’s not challenging enough, complexity increases when we add the word “global” at the beginning and consider the risks inherent in a growing, but fragile, economy.
This blog is all about sharing great ideas and examples for establishing a future-focused foundation for achieving and sustaining global competitive advantage for American businesses. It’s designed to foster creativity, quick results and a sense of fun that releases us to do our best at work. Let’s collaborate on winning the global competition by focusing on our strategy, innovation, I/T investments and the people that make them successful.
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