While preparing a presentation on "Creating an Environment of Innovation," I've been studying several innovation models. Geoffrey Moore writes about "Four Innovation Zones" in his new book "Dealing with Darwin." The zones build on the concept of value disciplines first written about in the book "The Disciplines of Market Leaders" by Michael Treacy and Fred Wiersema. The zones/disciplines include product leadership, customer intimacy, operational excellence and category renewal. They present a number of innovation possibilities for companies in growth, mature or renewal zones. A chart from Moore's book presents opportunities you may want to consider. They are documented as follows:
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