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  • Learn more about Kathy Mast
    Kathy Mast Consulting was founded in 2001 with the goal of helping forward-thinking CEOs of global Fortune 1000 companies achieve a sustainable advantage by solving their most complex business problems with strategies for future-focused innovation and enhanced returns on I/T investments.

    In this thought-leadership blog, Kathy focuses on relevant business issues and creative solutions. She shares insights, suggestions, and examples from current and recent consulting engagements at some of the most successful companies in the U.S. Mast also provides links to research that compels us to reach higher to set new levels of excellence that will be required of the best companies in the growing global marketplace.

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Comments

Anthony Lorizio

While our firm works only with privately held middle market companies who are often innovative in many of the areas mentioned in Kathy's post, they often overlook the value of that innovation.
When the seller is able to provide a quantifiable and proven sales and marketing scheme to act as the foundation for their projections the copmpany is adding value. That value may not be as clear cut as the value of other assets but it provides credibility. We, too, inquire of our clients to appraise the components of the company that have led to their success and longevity. Often they created a system that is truely cutting edge yet only consider it SOP. I agree with Kathy's assessment totally.

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